Sunday, September 19, 2010

music video analysis 5


The music video I am analysing is "Rehab" by the late Amy Winehouse. The song immediately starts as soon as the camera focuses on her with a close meduim shot of her lieing down with her head faced on the pillow. Her musical style is of jazz so the audience would visualise her image as being sophisticated with her make up and hair style. What Amy Winehouse has done with her looks is that she has amplified it meaning that the common hairstyle and makeup for jazz singers she has got a more extreme version of it with the beehive styled hair and the thick black eye liner, this showing that she is a trendsetter aswell.  At five seconds into the song she sings the chorus "my daddy made me go to rehab but I said no no no" for her to be singing the chorus right away is unusual as the verse always goes first in most songs. The camera focuses on her face at this point to make the audience see her facial expression of what her father is making her do. Right after she says the line she gradually gets up and it reveals that she is in a room where the walls are not painted and surrounding her are the people playing the instruments for the song consisting of drums, trumphets, guitars and a man clapping to the beat. The ethnicity of these men are of african american, they're probably african american seeing as jazz derived from African American artists such as james brown. The lighting of the room is fairly natural but there are displays of lamps which create a dim effec of the room which is not typical for jazz music videos as they usually would have bright lights on a stage themed version.
     Between 25 seconds to 29 the camera panns out from Amys face and shows the width of the room with the rest of the band playing around her. Amy is positioned in the middle because she is the singer of the song and people recgognise her the most. This wide shot of the room is showing that this video has a performanced based theme to it aswell as being placed in a story setting. From 32 seconds to 40 there is a tracking shot following Amy towards the bathroom and then followed by a meduim shot of her leaning against the sink looking into the mirror with with the mirror being a point of view shot. Suggestions from her being placed in the bathroom would be seeing as it is about he going to rehab she would have spent most of her time in the bathroom throwing up after drinking heavily. At 42 seconds there is a long wide shot of the same people that were in the other room but instead they are placed in the bathroom, one sitting in the bath and two either on the window sill or floor. The connotation with this could suggest that her music follows her everywhere in every part of her life even in the private life seeing as people do have privacy when they're in the bathroom. Around 1.14 Amy goes outside her apartment on her doorstep where she is sitting by the steps and yet again the band is plaing around her with the addition of a women aswell. The lighting here is brighter because she is outside and the main source is th natural lighting from the sun. One reason why she is placed outside is that the chorus is shown here and that reveals that what her father told her is splurched out in the public eye for everyone to know her private life. At 1.40 Amy is in a different setting which is in a pshychiatists office due to her seated in front of the therapists desk and a sculpture of a humans head being placed on the desk. This meduim shot panns out and reveals the wooden walls of the room whilst she is looking into the camera. The camera being a point of view shot of the therapist but at the same time it is like the audience is the therapist listening to what Amy has to say about the topic. The rest of the video then follows with her being back in her other settings until around 3.26 when she is placed what appears to be a hospital room which indicates that she has indeed gone to rehab from the long shot of her sitting on the bed and the curtains beside her. The people playing the intstruments are yet again in the room with her, yet again repeating what I said earlier about her music being most of her life.

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