Tuesday, September 27, 2011

target audience research questionaire

In order to find out exactly what the audience is interested in in the first place my group produced a questionnaire designed so that we know what type of audience likes what type of music videos and any other information that is valuble to our research.

Please write N/A for any questions which are not applicable to you.
(Tick appropriately)
1.       Gender
Male (  )     female (  )

2.       Age
15 and under (  )    16-18 ( )      19+ (  )

3.       Do you watch music videos?
Yes ( )       no (  )
Why/why not
…………………………………………………………………………………………………..
4.       What genres of music do you listen to?
Rap (  )   hip-hop (  )      r&b (  )    rock(  )   metal(  )    pop(  )    dance(   )    country(  )
Classical (  )   indie (  )   other (  ) please specify…………………………………………………………..

5.       If you ticked yes, which of the following do you use to view music videos on?
Youtube(  )   myspace(  )    yahoo music(  )     we7(  )
Music channels (  ) please specify which………………………………………………………………….
Other (  ) please specify………………………………………………………………………………………

6.       How often do you watch a music video?
Everyday (  )    weekly(  )      monthly(  )
Other(  ) please specify…………………………………………………………………………………

7.       Do you have a favourite music video and why?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

8.       Which of the following types of music videos would you enjoy watching?
Narrative- a video that tells a story (  )       concept-surrounds a certain theme or idea(  )
Performance-concentrated on the artist and dancers performing (  )

9.       Do you enjoy music videos with special effects?
Yes(  )
No(  )
Why?.................................................................................................................................

10.   Does product placement put you off? (when a product affiliated with the artist or music label is placed in the music video)
Yes (  )
No(  )
Why(  )…………………………………………………………………………………………..

11.   Do you prefer music videos that are slow or fast?
Slow(  )
Fast (  )
Why?(  )



12.   Do you prefer videos with lots of bright and flashing lights or one with more natural lighting?
Bright/flashing light (  )
Natural lighting (  )

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